Call it a Canadian version of Citysearch’s CityGrid strategy. Canpages has just released an API and is about to announce a developer contest.
The API includes images, videos, recommendations & lat/long. There are also 1.3 million Canadian business listings made available through the API.
I’m not clear on whether monetization is a part of this, but I would imagine so (w/rev share to third party developers). This strategy represents something of a challenge for dominant Canadian local publisher YPG, which outside of Google is the leading “local search” provider in Canada.
Will YPG match this? And will this strategy make its way south?
A number of US publishers have considered something like this but Citysearch is the only company to really broadly syndicate its listings — so far.