4Square to Get Big Boost from Bravo TV

TechCruch points to the new Bravo Promotion (associated with the show Top Chef) for Foursquare that will begin airing on TV. This is huge for Foursquare and will boost its brand recognition and (probably) usage. 

The TV spot positions Foursquare as a kind of social cityguide (which is how it will broaden its appeal). 

Clients of Internet2Go can read my analysis of how Foursquare and related apps may be helping to change the “culture” and expectations surrounding local-mobile search and LBS: How ‘Geo-Social Gaming’ Is Changing Local Mobile Search.

One Response to “4Square to Get Big Boost from Bravo TV”

  1. Malcolm Lewis Says:

    Wow. They have great connections or a great PR firm. Either way, superb execution on the PR front. Congrats.

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