Andrew Shotland tweeted about California winery Wente Vineyards using Twitter to encourage people to become the “mayor” of its tasting room on FourSquare:
But where’s the incentive? Free case of wine? That’s the missing piece here.
This entry was posted on February 20, 2010 at 10:37 pm and is filed under Local Search, Mobile, Small Business, Social networks, Social search/community, User-generated content. You can follow any responses to this entry through the RSS 2.0 feed.
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While an incentive would have been good, I think they were going after the local foursquare user looking for something to do on a Saturday and hoping this would give them an excuse to come over. Certainly better than nothing.
Probably so. But the case of wine or something similar would have juiced (so to speak) the solicitation.
I agree with you, Greg, that the incentive would’ve helped.
Furthermore, it would have increased the likelihood of the “ask” going viral. It’s not very tweetable as-is.
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