Hotel Bookings, Events Now on YP.com

AT&T Interactive has added travel/hotel bookings to Yellowpages.com and YP.com in a deal with Expedia:

YP.com has also added events from Zvents (present in the Yellowpages.com iPhone app) and Cars. The latter is a bit more of a stretch, but travel and events broaden out the utility of the site:

I was told that a very large number of searches on one of the major US IYP sites are travel-related so the booking feature makes lots of sense. What do you think about the integration of this additional content/functionality?

8 Responses to “Hotel Bookings, Events Now on YP.com”

  1. AhmedF Says:

    I’m not sure how this is newsworthy in anyway whatsoever? How much of the barrel are they scraping when adding hotel affiliate links/booking engine is a big deal?

    Ugh.

  2. Greg Sterling Says:

    So newsworthy . . .šŸ™‚

  3. Matt Says:

    So at what point do IYP’s add so many new content sources like hotels.com, etc, they become Portals??

    Hotels.com and zvents don’t have truly local businesses, most are chains.

    By doing this aren’t IYP’s moving in the direction of ‘portaldom’ instead of focusing on the small local business advertiser who are their customers?? (and pissing off the local advertiser by promoting national chains?) They are really doing this for the revenue, not as part of a long-term business plan right?

  4. Mike Stewart Says:

    What about Travelocity? Or Hotels.com? Was Expedia the highest bidder? If so what was the price?

    Considering that- Cars, Hotels, Physicians, and Restaurants are the very top print and online categories, it’s nice that YP.com has been able to monetize the effort in strong segment of the market.

    Goes to show that even in a fragmented local search marketplace, companies willing to invest in distribution channels, such as Expedia with YP.com, are making forward thinking agreements.

    I see this as a win win for both Expedia and AT&T. I don’t think it displaces the others, they still have much to gain from the IYP presence.

    I remember trying to work with Idearc / SuperMedia on some ideas for Travelocity. IIRC it wasn’t Travelocity that was the problem but more so Briggs Ferguson’s team of Online Product Managers who created the resistance to “new ideas.”

    I am anxious to see if the former head on Inceptor does a better job of managing the troubled division.

    Thanks for the insight!
    Mike

  5. Mike Stewart Says:

    Matt is correct. It is always about revenue. They are willing to offer premium position, but they will not allow a national chain who has no local presence to be listed in the directory.

    In my opinion, this to the most extent, relieves them of being as questionable about negatively impacting “local clients.”

  6. Ed Kohler Says:

    It seems like a conflict of interest for a YP site to get into the affiliate business for an online travel agency. Why would a local travel agency help finance a yellow pages company that directly profits off bookings on Expedia?

  7. Matt Says:

    I agree with Ed. Even if YP doesn’t serve national ads when a local is not available doesn’t negate the premium placement. If I’m a bed & breakfast and I bought into Yellowpages, only to have hotels.com thrown up to the front page, then as an advertiser wouldn’t I feel my placement purchase is now worth less? And why would I buy again on YP if they are going to place emphasis on these partnerships that don’t benefit my business? If this is going to be the way for IYP’s, then SMB advertisers may as well stick with Google and forget about yellowpages.

  8. Steve Says:

    I think this interferes with YellowPages.travel / YP.travel’s business model. AT&T may have a conflict with them if YP.com gets into the travel business using the YellowPages brand.

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