I was at the Borrell Local conference over the past couple days and didn’t have time yesterday to watch the Google Buzz webcast or play with it more than superficially.
It’s a Twitter and Facebook alternative; it’s Google Wave lite; it’s an enterprise tool; it’s an alternative to Google Latitude; it’s a Google Reader replacement; it’s a FourSquare competitor . . . and so on.
It seems that in its latest effort to become more social Google has mashed up features of existing services (Wave, Latitude) with features borrowed directly from Twitter and Facebook. Google’s ability to integrate features across services and platforms is impressive and on display here. However it may be a recipe with too many ingredients.
The logic of using GMail as the basis for this makes complete sense; indeed Yahoo! has offered similar capabilities for a year. However, my “first impressions” lead me to say this:
- I’m unlikely to use it on the PC (or I’ll just push Twitter feeds into it)
- Mobile may be where it’s most useful and gains the most adoption (making Latitude irrelevant)
The location aspect is very interesting and potentially useful but I think the desktop aspect is almost entirely redundant.
As someone remarked to me last night it also appears to be a way to integrate elements of Wave into GMail, which may be smart for Google as it tries to gain broader usage of that product.
For those who’ve played with it or used it a little, what do you think?