Yell Reveals Better than Expected Earnings

Yesterday UK-based directory publisher Yell (which owns Yellowbook) announced somewhat better-than-expected quarterly earnings. Here are some of the highlights (click to enlarge the charts):

Yell:

Internet revenues continue to grow and represent almost 30% of total UK revenues compared to 24% last year.  Our intentional focus on acquiring more relevant searches for our advertisers, at the expense of volume, caused unique internet users to fall in December.

Yellowbook:

Internet revenues now represent over 16% of total US revenues up from 12% last year with future growth built on the foundation of continuing strong growth in unique visitors.

2 Responses to “Yell Reveals Better than Expected Earnings”

  1. Mike Stewart Says:

    Wouldn’t you agree that the percentage of revenue shift was caused by a decline in print vs growth in .com? I think publishers need to accept the fact that they will be smaller or monopolize.

  2. Greg Sterling Says:

    Yes. As print revenues decline online will inevitably be a greater percentage.

Comments are closed.


%d bloggers like this: