Yell Reveals Better than Expected Earnings

Yesterday UK-based directory publisher Yell (which owns Yellowbook) announced somewhat better-than-expected quarterly earnings. Here are some of the highlights (click to enlarge the charts):


Internet revenues continue to grow and represent almost 30% of total UK revenues compared to 24% last year.  Our intentional focus on acquiring more relevant searches for our advertisers, at the expense of volume, caused unique internet users to fall in December.


Internet revenues now represent over 16% of total US revenues up from 12% last year with future growth built on the foundation of continuing strong growth in unique visitors.


2 Responses to “Yell Reveals Better than Expected Earnings”

  1. Mike Stewart Says:

    Wouldn’t you agree that the percentage of revenue shift was caused by a decline in print vs growth in .com? I think publishers need to accept the fact that they will be smaller or monopolize.

  2. Greg Sterling Says:

    Yes. As print revenues decline online will inevitably be a greater percentage.

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