Verizon Launches Cross-Platform Coupons

Verizon has partnered with Cellfire to offer grocery coupons through FIOS (TV), online and via mobile devices. According to the release out yesterday:

It’s simple for customers to sign up for Spend Smart coupons on Verizon’s three screens: Verizon Wireless Mobile Web under the Shopping channel, Verizon FiOS Internet in the Entertainment and Apps channel, and through FiOS TV’s Widget Bazaar Applications Marketplace.  Customers can also access Spend Smart coupons at www.vzspendsmart.com.  When customers sign up on one of these services, the information is automatically synched to the other two, allowing them to view and use coupons on each platform.

To register, customers need to provide their shoppers club or loyalty club numbers from participating grocery stores, then will be able to view, save and use the coupons that are currently available for that retailer . . .

This is broader though “mechanically” similar to the way that AOL Shortcuts works with existing loyalty cards.

Another company M-Dot Network, which is now emerging, does something quite similar in the grocery and retail space: linking offers with existing loyalty cards — or a mobile telephone number (+ PIN).

The interesting thing in the latter case is that someone could be prompted to receive a deal/offer in the store (as opposed to ahead of time) via SMS and then receive and redeem it at the POS a few minutes later.

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If you missed the terrific Internet2Go Mobile Couponing webinar earlier today, you can register and watch “on demand” here.


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