Behold the power of coupons:
Einstein Bros. Bagels is telling potential customers on Facebook, and, at least in visible numbers, it’s paying off. The bagel-and-schmear giveaway started less than three full days ago, and already the bagel chain has increased its Facebook fan count from a measly 4,700 to a massive 336,000-plus.
This makes perfect sense when you consider that coupons and deals are the most desired type of ads on social networking sites:
Tomorrow Shooger, ValPak and I will be sharing data and discussing offers and coupons in the digital and mobile arenas (emphasizing mobile).
I just got off the phone with the speakers, Matt Myers (Shooger) and Nikki Atchison (Valpak), and it should be a very interesting session. You’ll have an opportunity to ask questions at the end. And the slides are all available after the conclusion. Shooger’s also going to do a fun “hands-on” demonstration during the session.
If you haven’t registered and want to attend you can sign up here. It’s free. The session is tomorrow at 10 Pacific/12 Central/1 Eastern.