Out of Chp. 11 RHD Becomes ‘Dex One’

RH Donnelley formally emerged from bankruptcy, just about a month after Superpages’ parent SuperMedia similarly did so. Indeed, RHD is now “Dex One” and begins trading on the NYSE. The company eliminated more than $6 billion in debt and now has a new board. From the release out this morning: 

The new Dex One Corporation will build upon its legacy of delivering media products and marketing services that help local businesses get found and selected by active shoppers.  The company will continue to offer its “Dex” branded suite of products including online and mobile search solutions, print yellow pages directories, voice-search platforms and pay-per-click networks.

Note the company’s new “about” description:

Dex One Corporation (NYSE: DEXO) is a leading marketing services company that helps local businesses reach, win and keep ready-to-buy customers.  Our highly-skilled, locally based marketing consultants offer a wide range of marketing products and services that help businesses get found more than 1.5 billion times each year by actively shopping consumers.  We offer local businesses personalized marketing consulting services and exposure across a broad network of local marketing products – including our “official” print, online and mobile yellow pages and search solutions, as well as major search engines . . . 

Cross platform local marketing company that happens to be a yellow pages publisher . . .

3 Responses to “Out of Chp. 11 RHD Becomes ‘Dex One’”

  1. Out of Chp. 11 RHD Becomes 'Dex One' « Screenwerk | Local Marketing Today Says:

    […] Source: Original Blog Link […]

  2. Mike Stewart Says:

    Nice description….

    So RHD didn’t get funding from a hedge fund? Is cash an issue for them? I am anxious to see some mergers in the YP Industry.

    Do you personally believe that clients should own the sites and work produced by experts regardless of whether it is the YP or a search marketing consultancy?

    What have they mentioned as far as cost cutting?

  3. Local Search Source Says:

    Sad to see the RHD name gone – lot’s of great memories back in the day!

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