Somebody sent me this screenshot this afternoon. I couldn’t reproduce it or find a similar one myself:
Google is trying lots of things to make text ads richer and more interesting to users. But this is something I haven’t seen before.
This entry was posted on January 29, 2010 at 12:51 am and is filed under Local Search, User-generated content. You can follow any responses to this entry through the RSS 2.0 feed.
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4 Responses to “Star Ratings in Ads: Check This Out”
Greg, this makes no sense to me…why would the click be going to GriffinsAutoRepair but showing Yelp reviews? Unless the business owner who is paying for the ad somehow deliberately chooses to display his Yelp rating…? I could understand if Yelp were the destination URL that was being advertised…but this kind of thing would require a DEEP level of integration not only between Adwords and Yelp, but presumably Adwords and Yelp AND the LBC…I can’t imagine Yelp is working that closely with G?
That is trippy… Griffin Auto does have links to Yelp on their home page (along with a few others). I wonder if it’s as simple as Google just recognizing certain links, like Yelp, and then using the RDF formatting that is already found on those pages?
[…] 29, 2010 at 11:27am ET by Greg Sterling I received a screenshot in email of an AdWords ad for a San Diego auto repair shop that featured Yelp ratings in the AdWords copy. Here’s a screen of the […]