Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call (see image below). It’s a call for the price of a click on mobile handsets.
Not available on PC AdWords campaigns, it’s only available on “high-end” mobile handsets with full HTML browsers. We wrote about this initially when an email went out to AdWords advertisers notifying them that Google was introducing click to call in mobile ads.
Earlier today I was able to speak at some length with Paul Feng, Google’s Group Product Manager for Mobile Ads. He explained that the functionality is easily activated; it’s really part of AdWords local extensions.
The rest of this post is at SEL.