Looking for Deals: Newspapers Still Reign

Harris Interactive recently found that when it comes to looking for deals and coupons most people are still looking in newspapers and magazines — or believe these are the best places to find them. However, there are discrepancies when the data are segmented by age  and education.

Younger and more educated users tend to seek deals from online more frequently (click to enlarge):

Mobile isn’t on here but it’s growing in importance as a offer distribution channel. We’ll be talking about that with ValPak and Shooger on February 3 in a free webinar.


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