Next week is Apple tablet launch week. There are two pieces of research out trying to gauge consumer interest in the device. First is ChangeWave (n=3,314), which says that 18% of consumers are somewhat or very interested:
Here’s what the firm said about pricing and willingness to pay:
Among interested consumers, three-quarters say they’re willing to pay $500 or more for the new ‘iSlate,’ and 37% say they’d pay more than $700.
Retrevo also did a consumer survey (n=500) about the anticipated tablet and specific content and features:
As far as pricing is concerned, 70% of Retrevo’s respondents said they wouldn’t pay more than $700 for the device:
There’s a rumor that there will be an “unlocked” version of the iPad/iSlate and one that may be subsidized by a carrier such as Verizon (for perhaps $200 less). Pricing is probably the key to the mainstream success of the tablet (assuming its a great product).
What’s the maximum amount you would pay for the Apple device?