Last week a new SMB marketing platform launched: EggZack. The concept is familiar, publish once gain exposure/distribution across the Internet.
Universal Business Listing and vFlyer are examples of the same concept executed in distinct ways. Indeed, all the SMB marketing channels are doing a version of this “network” model now.
For its part EggZack promises distribution to a wide range of outlets:
Pricing is very inexpensive: $39 or $69 per month. There are also analytics. The question is: does it work?
For EggZack the issue is SMB advertiser acquisition (as well as larger entities copying the functionality). The company faces the same challenges all players in this segment do: building awareness and credibility among SMB advertisers.