Coupons are very hot and the mobile coupon segment is heating up too. There are already 120 apps in the iPhone app store that respond to the query “coupons.” My Internet2Go program is doing a free mobile coupons webinar on Februrary 3 at 1 Eastern/10 Pacific. Everyone in the local segment needs to understand and have a position on coupons and offers.
Here’s the session description:
Digital coupons are very hot right now, and mobile will be an increasingly important distribution channel for local offers and deals. In fact it’s one of the few types of advertising that mobile consumers welcome in large numbers.
Though not yet mainstream, “mobile coupons” is an already crowded arena. Execution, content, and quality matter in this highly competitive segment. This webcast will provide an overview of the landscape as well as concrete data and case studies on the performance of coupons in a mobile environment.
Our first confirmed speaker is Shooger, which is doing a range of really interesting things in mobile (app, SMS) and soon online.
The session is free. You can register here.