Zillow Planning 2011 IPO

Zillow raised a great deal of money from investors, almost $100 million. That all but precludes an acquisition. Hence the coming IPO. From BusinessWeek:

Zillow Inc., the second-largest U.S. real-estate listing site by users, plans to go public in 2011 and will begin courting investors next month to boost its valuation, Chief Operating Officer Spencer Rascoff said.

Zillow’s challenge is that real-estate sites like Move Inc.’s Realtor.com, the No. 1, have low valuations, Rascoff said in an interview. Zillow, based in Seattle, plans a series of presentations to persuade investors it should be priced like leaders in other Web markets, including health-care publisher WebMD Health Corp. and restaurant site OpenTable Inc., he said.

Zillow has 5.2 million monthly visitors, second to Move.com, according to the article. Mobile is also an increasingly important part of Zillow’s strategy.

But wait . . . this piece from TechFlash casts some doubt on the “immediacy” of any such IPO plan.


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