More Ads on Google Maps? Yes!

A number of articles appeared that speculate about or discuss ads on Google Maps (PC and mobile) now and in the future. Google Maps is one of Google’s most successful and valuable properties — arguably even more so in mobile — and the company is going to be both careful and thoughtful about how it expands ads on Maps. Ads already exist on Google Maps today online and in mobile.

There’s always this implication or lurking sentiment behind some of the pieces written that the floodgates will open one day and there will be a deluge of advertising on the map. Don’t bet on it. Google will very carefully align what it perceives to be relevant ads with consumer queries and interests.

The rest of this article is at SEL.


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