Barry Schwartz at SEL posts on a new lead capture form that’s shown up on Google:
Apparently the advertiser will pay a maxium CPC price for the lead submission. This is another version of what Google previously showed with AdWords Comparison Ads:
This leads to this:
That ultimately leads to this:
Google recently introduced PPCall/Click2Call in mobile and is obviously playing with lead-gen and other variations on its traditional CPC model.