Idearc Inc. today announced that it has changed its name to SuperMedia Inc. (the “Company” or “SuperMedia”). The new name symbolizes SuperMedia’s renewed focus on providing outstanding products including the SuperYellowPages®, Superpages.com® and SuperpagesDirect™ direct mail products as well as services, such as the SuperGuarantee SM and SuperTradeExchange® Programs, to its clients and consumers nationwide.
“Our new name symbolizes the rebirth of our company and along with it the ability to continue to deliver innovative ways that will change the way in which we help match buyers with sellers”
SuperMedia’s shares trade on the NASDAQ Global Market under the symbol “SPMD” and the Company will take part in Opening Bell ceremonies on Wednesday, January 6, 2010 . . .
The name change follows the Company’s emergence from a reorganization that reduced its total debt from more than $9 billion to $2.75 billion of secured bank debt. The Company’s Plan of Reorganization (the “Plan”) became effective on December 31, 2009.
I’m scheduled to talk to CEO Scott Klein this morning. I’m wondering to what extent the company still considers itself a yellow pages publisher or whether it sees itself as a different animal. Yellow pages is just one of several options showcased on the new site:
The company probably did just over $2.2 billion in FY2009, with about 12.5% of that associated with the Internet.