From Chris Smith’s terrific column today on Google Maps, SEO and Wikipedia:
Google’s recent introduction of Place Pages within Maps came in sync with some key adjustments in the factors used to rank local search content. The combination of changes has resulted in Wikipedia abruptly emerging as a major influence on local search rankings. I’ll describe what appears to have ve happened, and how it may have impacted your local business rankings.
When Place Pages were introduced into Google Maps, Google was attempting to expand content to provide locations and information about all sorts of things beyond just businesses. The Maps team sought to provide information about points-of-interest such as parks, monuments, forests, major buildings, historical markers, natural features and more.
Read the rest at Search Engine Land.