We may have an apples to pomegranates situation here but Nielsen is showing this search volume/share data for November:
At number 10 is “Yellow Pages Search.” But what does this mean?
I’m too lazy/busy this morning to pursue it directly with Nielsen. Is this an individual site (i.e., YellowPages.com) or a type of lookup that Nielsen is designating as “yellow pages.” Everyone above yellow pages is a brand/individual site or network associated with a brand so that suggests this is YellowPages.com.
But see this:
What do you think? And what does it mean?