Here are Hitwise’s top sites and search terms for the year, with a comparison to 2008. Facebook gains on both counts, reflecting the rise of social media and Facebook in particular.
Another striking thing is the strength of Craigslist. Finally look at how Yahoo! mail outranks Yahoo! itself in terms of search queries (navigation).
The pattern revealed above is: People start on Google and then navigate to Facebook.
What will next year’s list look like? Will Twitter be there? Will Facebook still be as strong? I predict that eBay will be entirely gone from the queries and sites list.