The ‘Google Phone’ Cometh

Before Android launched there were rumors that Google was developing its own mobile phone. Those rumors turned out to be “sort of” true as Google displayed Android, a mobile phone operating system. The company said it hoped that would spawn hundreds of mobile Android devices. Cut to a little over a year later and one financial analyst recently predicted that there would be roughly 50 Android phones in the market next year.

Almost every major handset OEM has or is launching an Android line. HTC, Motorola and Samsung, in that order, are the three leading Android OEMs so far. And PC makers such as Dell and Acer are making Android handsets as well.

By all measures Android has been a huge hit for Google — and maybe its most strategic product after core search — yet all Android devices and experiences in the market today still fall short of the integrated hardware-software experience offered by the iPhone. Android has features and capabilities that the iPhone does not — especially the ultra-masculine Motorola Droid. Yet there remain rough edges, flaws and awkwardness about the user experience. (I’m not suggesting the iPhone is perfect, but it’s still the best overall mobile device in the market.)

Google is clearly aware of all of this. The deep involvement of the company with Motorola and Verizon to bring Droid to market shows how it wants to realize its vision of what Android can be. To that end in late October rumors surfaced of a new “Google Phone” — a Google branded handset that would be sold directly by the public and designed/developed substantially by Google.

The rest of this post is at Internet2Go . . .

Here’s some additional detail from another post at SEL.

2 Responses to “The ‘Google Phone’ Cometh”

  1. nqlogic Says:

    Google is moving down in the stack to challenge B2C opponents with an open architecture and new sets of standards. In creating a post-revenue business model, Google can only manage success if consumers accept a co-branding and outsourced manufactured device … NQ Logic recommends reading about the rest of the new Google’s mobile strategy at

  2. John Says:

    Google has their hand in everything.

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