MediaPost rounds up some World Assn. of Newspapers data that shows print is healthy in the developing world, and Japan (which is very interesting). Here are the bullets from around the globe:
- Globally, 1.9 billion people choose to read a newspaper every day, or 34% of the world population, while 24% use the internet.
- The biggest newspaper market in the world is India, with 107 million daily sales. India, China and Japan account for more than 60% of the world’s newspaper sales, with the USA taking 14%.
- In terms of sales per 1,000 adult population, Japan leads the world with 612, followed by Norway with 576, and Finland with 482. In terms of reach, 91% of Japanese continue to read a newspaper daily, remarkable in such a technologically advanced and wired society.
- Advertising revenues fell an estimated 20% in North America, 19% in eastern Europe, 16% in western Europe, and 11% in the Asia Pacific in 2009, according to PwC.
- The US market has been hardest hit, with advertising revenues in the third quarter of 2009 falling nearly 29% in print and nearly 17% on digital platforms over the same quarter in 2008. But revenue declines mirror declines in other industries.
I’ll speculate that the culture of Japan as well as the Scandinavian countries appears to be a bit of a brake on the corrosive effect of the Internet on print readership. It’s not clear that one country’s experience can be applied to another for this reason.
The broader European market, which had formerly been seen as resisting the US pattern of print decline, is now suffering the same trends.