I had a brief call with Intuit this afternoon. We discussed a number of things, one of those was a TV campaign that has been running for “Intuit websites.” This is how Intuit has rebranded its Homestead acquisition.
I was also told that the campaign has been very successful so far. I’m not surprised. Despite all the offerings out there it’s not immediately clear to SMBs where to go to get a site built — to say nothing of a trusted source.
Here’s one of the commercials:
The timing of this is good, as SMB demand for online marketing is growing dramatically. There are very few known brands (save traditional media companies selling cross platform marketing) and TV or other national marketing has the capacity to establish a leader very quickly — provided the product/service is good.