Facebook has simplified its privacy settings but the default settings, which will be “chosen” by many or most, expose almost everything to the public. The cynics will say this is about APIs and better competing with Twitter going forward. Here’s what they look like:
Here’s what I then did:
To Facebook’s credit the company is forcing you to confront these settings very directly when you sign in and not simply making an announcement (that many wouldn’t see) and compelling users go find the privacy controls.
Related: Also this little blurb is from a quick note from Mark Mahaney at Citi about some trends on FB:
Facebook Shows Hyper Local Targetting Ability — A trend that Facebook is seeing is more users are asking their networks for recommendations, like, “iPhone or Droid?” or “Any recommendations for Chinese Food in San Francisco?” Search for items in Facebook should eventually allow users to sift through relevant recommendations. Facebook can help a camping company or outdoor equipment retailer target all people in SF who went to Stanford, and showed interest in kayaking or camping as an example of hyperlocal marketing.
Within this quick set of comments is the dual future of FB and local: recommendations engine for consumers, ad platform for SMBs. In some ways FB might be much more, MUCH more “disruptive” (to use the overused word) to YP than Google has been.