Local data provider and content management platform Localeze is now starting to deliver updates to its 85 partners on a weekly basis — “one step closer to real time,” reads the press release. The company’s competitors update on a monthly or less frequent cycle.
As people are increasingly whipped into a frenzy by the concept of “real time” this move should gain notice and interest. But more importantly more frequent updates should improve the accuracy and quality of the database for publishers and end users.
And rather than simply being a “data provider” Localeze has moved to become a “content management” partner for businesses with multiple locations. While it manages data for multiple-location businesses, Localeze gets SMB data and updates from partners which it then syndicates to its entire network.
There are many interesting and creative things coming out of Localeze and I’ve been told more are on the immediate horizon.