Krillion and Topix announced a deal in which the former will provide a new “e-circular” on Topix pages that correspond to local stores (mostly big box) in specific geographies:
[T]hat dynamically presents real-time deals on local, in-stock products to the thousands of people that visit the Topix local news and community forums each day. The new e-circulars, which are powered by local product search leader Krillion, are automatically matched to the ZIP of any local content page, and exclusively feature popular ‘best buys’ from local retailers that have that product in stock at that moment.
Here’s what it looks like on the Topix site:
If you click through on any item you go to the retailer’s site directly. Clicking on the “powered by” link takes you to a Topix-branded page for the zip that shows all the available deals:
Obviously I think this is valuable information and desired by consumers (see my earlier Google Products post). Another interesting thing here is the use (in PR materials) of the phrase “real time” in connection with this data.
I think product inventory information could hook into this buzz-worthy trend and be comprehensible to consumers. Generally I don’t believe that consumers have a handle on (or care yet) what “real time” means. But it does mean something where product inventory is concerned: “where can I buy that today?”