Report: IYP to be 11% of US YP Revs

According to YP consultancy Simba:

Internet yellow pages spending is projected to increase 17.4% to $1.83 billion in 2009, accounting for 11.1% of total yellow pages market revenue . . .

By comparison, in the UK, Internet represents 20% of overall revenue for Yell (it was 12% of revenues for subsidiary Yellowbook in 2008 at YE).

Overall Simba said that IYP revenues in the aggregate (for the US market) are $1.83 billion for 2009.

2 Responses to “Report: IYP to be 11% of US YP Revs”

  1. Ed Kohler Says:

    IYP doesn’t seem to be making up for declines in print revenues at a rate to keep some of the industry’s companies in the black. It’s interesting to see the term IYP applied to companies that wouldn’t consider themselves to be YP companies but just search companies that do local as well or better than IYP companies.

  2. Greg Sterling Says:

    Agree re the overuse of “IYP.” And yes online revenues will not and really cannot compensate for loses in print. However YP publishers hope to retain the advertiser spend but simply change the product mix from print to a range of offerings that may also include print.

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