Bing’s ‘Pepsi Challenge’

I spoke with Microsoft during the Bing launch period about the iconic “Pepsi Challenge” ads of the late 1970s:

Now it would seem Bing may be about to embark on a version of the same thing (we’ll see). Without much context, we learn about a study that involved a kind of week long “Bing challenge.” Reportedly 10 out of 15 users who participated would switch from the “leading search engine” to Bing:


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