Groupon, the social commerce service that has saved consumers in cities across America more than $36 million since its launch 12 months ago, has raised a $30 million round of capital led by Accel Partners with participation from Groupon’s initial investor, New Enterprise Associates. The financing will be used to accelerate Groupon’s customer acquisition, expand into new geographies and further develop its technology.
Groupon leverages group buying and social media to provide its millions of customers big discounts on the best local businesses in major cities such as Chicago, Boston, New York City, San Francisco, Atlanta and Washington, D.C. To date, customers have purchased over 800,000 Groupons on deals ranging from spa treatments and golf outings to fine dining and skydiving.
Daily deals are delivered via email. I get them and mostly just delete because of lack of relevance (to my interests and lifestyle). Obviously, however, people love deals and email marketing remains quite effective. Daily Candy, a similar city-specific daily email newsletter, was sold last year for $125 million to Comcast.
Separately Coupons.com reported — it offers mostly grocery coupons with some fast food — the top coupon categories of 2009:
2009 Top Coupon Categories
- Ready-to-Eat Cereal
- Sweet Snacks
- Refrigerated Dough
- Salty Snacks
- QSR/Casual Dining
- Nutritional Snacks
My favorite categories on this list: Refrigerated Dough and Salty Snacks.