Study: Local Search Used by 81%

SEMPO and Advertise.com have put out findings from a study of online marketers. Survey respondents indicated the following about their campaigns (sample size not provided).

  • 81.7% of participants indicated that they implement local search advertising campaigns online.
  • Best ROI:
  1. Search – 70.7%
  2. Cost-per-action (CPA) – 14.6%
  3. Email – 6.1%
  4. Social – 3.7%
  5. Other – 2.4%

Used display:

  • No – 69.5%
  • Yes – 30.5%

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