The tool can be used to determine where business listings exist online and how consistent and complete they are; but it’s most valuable, as the name suggests, to track reviews and what’s said about a business. SMBs can also compare themselves to others and direct competitors. And there’s the ability to share reviews via Twitter, Facebook, etc, which takes this beyond simply a monitoring tool into the realm of outbound marketing . . .
The company is seeking additional small business beta testers for the platform. This is a great opportunity for SMBs to try this out and provide feedback.
Here’s where you’d register to participate in the beta program.