There was a fairly major upgrade to Google Product Search, some of it long overdue and some of it probably motivated by Bing. But one of the new features is “nearby stores”:
This is based on store locations and not product inventory data.
Originally Google was taking data from ShopLocal and StepUp (now part of Intuit) and showing local stores where users could buy products in their area on Google Maps. That was maybe three or so years ago. But there wasn’t enough data and Google killed the feature. This resurrects it in a way and paves the way for future local inventory information to be displayed (you can bet on it).
There’s also a nice mobile implementation (as per Google’s now routine PC-mobile bridge approach):
The dilemma for a company like Milo (which will have many suitors eventually) is whether to syndicate its data to third parties. Syndication is the fastest route to acquisition (strategic partners will want it all to themselves) but syndication will likely kill the destination dream.