Over at Internet2Go I’ve written briefly about Flook a new “location browser” for the iPhone. Not augmented reality it uses the camera and geotagging to enable users to create “cards” that discuss and describe places and things of interest at specific locations. It’s “StumbleUpon for the real world.”
The emphasis here isn’t on “search” but on discovery. There are challenges and limitations but I applaud its creativity and relative simplicity. Monetization scenarios are relatively straightforward from a conceptual standpoint.
Anyway . . . take a look and tell me what you think. It’s in the iTunes store now.