In a column at SEL, Palore provides some interesting data from its webcrawling efforts about SMBs in Columbus, Ohio:
The numbers for the Plumbers vertical are different and there are some interesting comparisons and conclusions to be drawn. However, a “generic” inference here is that there’s some “pent up demand” for online marketing services: the difference between those with sites and those that have claimed their listings or have advertised online. This group with sites presumably recognizes the importance of online but hasn’t gotten around to or figured out online marketing. Claiming a listing is something that’s relatively simple.
These are leads for somebody who can identify these businesses.