Coupons.com and RetailMeNot have announced that they’re going to be distributing the other’s coupons in an exclusive reciprocal deal. The press release, which goes out later this morning says:
Shoppers visiting Coupons.com can now browse and use RetailMeNot.com’s 400,000 online coupon codes that, when entered as prompted during online purchases on participating sites, provide discounts or free shipping on their purchases. In addition, U.S. visitors to RetailMeNot.com can print and redeem hundreds of coupons offered monthly by Coupons.com.
Here are the screens: a “Grocery Coupon” tab on RetailMeNot and “Coupon Codes” tab on Coupons.com house the reciprocal offers.
Study after study reinforce the consumer-user appeal of deals and coupons. There’s also an increasing amount of activity in the segment.
Recently search engine Ask made a big push into “deals” and TheFind has improved and enhanced its deals and coupons search capabilities. This holiday season price and discounting will be a bigger factor than ever in consumer purchase behavior.