Apple’s New ‘Reserve & Pick Up’

Apple has introduced a new online-offline shopping capability for the holidays — Reserve and Pick Up:

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Picture 67

The ad copy:

Reserve an iPod or Mac online today and it will be waiting for you to pick up and purchase at an Apple Retail Store from December 15 to 24. You can even have many products wrapped.

It doesn’t seem to include the iPhone in the capability . . . but it’s still very smart.


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