Marchex Offers Self-Service Ads to Partners

Picture 32Marchex announced earlier today that it had extended the Marchex Connect platform to enable partners to sell or enable self-service by SMBs:

[A]n extension of its award-winning Marchex Connect platform that allows partners to sell call- and click-based advertising solutions through an online self-serve interface, under their own brands, directly to small- to medium-sized businesses (SMBs).

This product extension is designed to support two Marchex partner profiles: Companies who sell their products to SMBs predominantly through an online channel; and Companies who want to complement their “feet on the street” SMB sales force with an online offering they can support through direct marketing.

If the product is easy enough to use and the value to the advertiser is clear more SMBs will self-serve over time, especially newer businesses.


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