The Future of Local Consumer Media?

Tomorrow at the Local Social Summit in London there’s a concluding session entitled “What does the Perfect Local Media Company Look Like in 5 Years Time”:

The final session of the day will be an interactive session where we put togther the ultimate specification for the killer local media company of the near future.

This session is being run by Praized’s Seb Provencher. I asked him at dinner last night whether this was about the business side or exclusively about the consumer experience. He said the latter (although I suspect the biz model discussion will sneak in).

I’m going to compile the excellent comments in response to OK, Let’s Talk about Local Search and present some of them for discussion during the session tomorrow. If there’s anything really interesting that emerges I’ll blog about it. As a little taste of the session, here Seb’s presentation for  tomorrow:

Separately, I've been having lots of conversations with different people on the question of whether local search is "solved," ever since these posts.

6 Responses to “The Future of Local Consumer Media?”

  1. The Future of Local Media | Local Social Summit Says:

    […] local media companies are quickly running out of time to start planning for their future. Greg also blogged about our discussion earlier today.Here’s the presentation Seb will run through during the lab tomorrow:The […]

  2. The Future of Local Media – at #LSS09 « A Fuller View Says:

    […] local media companies are quickly running out of time to start planning for their future. Greg also blogged about our discussion earlier […]

  3. b. chandra Says:

    Anyone who thinks local search has been solved is out to lunch. It depends how you define the question- if by that you mean, retrieving contact information for a known business, or getting a recommendation to a restaurant, then yes. If you mean just about anything else, then no.

  4. Reflections on the Local Social Summit « Screenwerk Says:

    […] who was presenting a vision for what the ideal consumer local offering would look like in 2014 (the slides I previously shared). The discussion with pretty free-ranging and encompassed most of the themes […]

  5. Reflections on the Local Social Summit « LocalLab : Foire aux Infos Says:

    […] who was presenting a vision for what the ideal consumer local offering would look like in 2014 (the slides I previously shared). The discussion with pretty free-ranging and encompassed most of the themes […]

  6. SalStabler Says:

    Great post Greg. There is still plenty of room in local search, especially in social media directories. One key player in the search arena will be microblogging. Consumers will be texting to microblogging sites and posting live stream videos of where they are at any given time. It’s an exciting time and plenty of opportunities for local search.

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