Missed the Mobile Marketing Summit?

Picture 23If you missed yesterday’s most excellent (and totally free) Mobile Marketing Summit and you’d like to watch/hear any of the presentations, you can do so at our webinar archive. There was a ton of great discussion about:

  • Mobile apps and app strategy (best practices)
  • How much it costs to develop mobile apps and who should not develop one
  • Mobile loyalty and couponing (opportunities and challenges)
  • Connecting traditional media and mobile
  • Using SMS to measure traditional media performance
  • Using SMS to build customer opt-in lists with over 90% response to subsequent offers
  • Effectiveness of mobile ad campaigns in general vs. onilne
  • Lots of stats on consumer behavior (search, mobile Internet, smartphones) and the size of the market

Picture 22

The sessions were “chock a block” full of case studies and practical information.

One Response to “Missed the Mobile Marketing Summit?”

  1. Dave Hucker Says:

    I missed it Greg. I’ll be checking the archive soon…Good way to spend a rainy day.

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