CitySquares has added “local feeds” that syndicate its data and listings to local sites, through a widget embedded on the third party publisher or blogger’s site. Ben Saren, CEO, explains on his blog:
The lists of businesses in these feeds are set up to rotate quite regularly, basically whenever business content is updated on our site, it’ll update in the feeds. This way you get a fresh list of businesses on your site, as businesses are added or edited on CitySquares.com. And based on how you choose to integrate these feeds into your site, you can choose to only display a list of businesses, or a list with verbose information about them. It’s up to you! For an example, look on the right side of this page for a list of South End, Boston Restaurants, where CitySquares is headquartered.
Looks like there isn’t an affiliate or referral deal here; it’s just content for these third parties. From the press release that went out earlier this week:
CitySquares.com, a leading national hyper-local search website, has added “Local Feeds for Local Publishers” as a free subscription service for online publishers, such as local bloggers and newspaper websites. The Local Feeds service adds a consistently updated list of neighboring businesses to the subscriber`s website. This feature increases “fresh” content on the publisher’s site as well as improves the site’s search engine ranking and the amount of traffic driven from search engines.