Should you build an app? Maybe, maybe not.
The next panel today is going to be the “Mobile App Opportunity,” featuring Rachel Pasqua of iCrossing and Scott Dunlap of NearbyNow.
Both presentations are really strong and interesting.
We’ve heard already today in previous sessions about integrating SMS and traditional media, a little about video and case studies showing how mobile performs across the board vs. online.
This session (starting at 1P/4E) will be quite good — and for those in local, you’ll be interested in Scott’s presentation in particular. The Q&A discussions have also been very rich.
I would encourage you (if you’re intrigued by any of this) to attend.