There was strong reaction to the “Local Search Is Solved” posts. This was a typical response:
Dominance and “solved problems” are two entirely different thoughts. Agree that The Google has achieved dominance. Have they solved the problem for consumers? Fork, no. I am pretty confident Google would admit they are 10% of the way to some elusive definition of “problem solved”.
Most people who responded to that post did not agree by any means that local search was “solved.”
So I want to challenge people . . . What does 50% solved or much better than we have today look like? Is it mobile only? What’s the content? How does it function? Where is community or word-of-mouth in the process?
I think it’s easy to say “we’ve got a long way to go” toward some vague future where local search is more fulfilling but what does that “look and feel” like in a concrete way in your view?
I’m also interested and willing to let people who want to articulate their visions more fully do so in guest blog posts.