Yellow Pages Group has relaunched the YellowPages.ca site:
From the release out this morning:
The new YellowPages.ca features a cleaner overall design with simplified search criteria and highly intuitive auto-fill functionality that suggests up-to ten locations in the ‘Where’ box to make searching for local businesses and service providers effortless . . .
In addition to boosting the site’s overall presentation and functionality, enhancements have been made to refine the relevancy of returned search results and improve the interactivity of maps. As a result, users can search for information by neighbourhood, small city of even local landmark with fewer clicks and more flexibility.
I don’t have time at the moment to do a thorough evaluation of the site but let me know your thoughts if you’re inclined to take a look.
YellowPages.ca is still the 800 lb gorilla in the market but it increasingly competes with Google, Canpages and Yelp.
Screenwerk 
October 26, 2009 at 2:44 pm
The new re-design reminds me of 411.ca
October 26, 2009 at 3:34 pm
But how are the results?
October 26, 2009 at 5:02 pm
But you can’t also ignore the fact that the new design is very similiar to 411.ca – an almost replica of the page layout.
I don’t mind the new design, I think it is better, BUT yellowpages.ca had an opportunity to make it unique – make it stand out – and what they have done is just copy another local search competitor in 411.ca
Can’t deny that,
October 26, 2009 at 4:48 pm
Honestly,
I don’t see a difference in my search results – from previous usage of the site. In fact I thought it was a ccomplete GUI change only. How do you find the search results? I hate how I have to scroll the page to find the new search box.
My biggest issue with yellowpages.ca search is that when I search for a particular category in my city – I get results for outside my city – for business up to 80 kms away. That isn’t great results, I could input the same fields into google and get way better targeted results.
What do you think?
Mike
October 26, 2009 at 5:19 pm
Mike:
The non-local results may be advertising driven. But you’re saying algo is outside your area? If so, that’s not a good user experience.
October 26, 2009 at 5:43 pm
Mike – if you don’t mind sending me the query that you performed where you are seeing out of market results (darby.sieben ((( @ ))) ypg.com), we have taken many steps to ensure this is not the case. I would like to understand the specific queries to investigate.
Greg – the biggest difference with this platform is the focus on sub-city geo, we have dramatically expanded our DB to ensure accuracy from a user perspective as well as streamline the pages from a presentation perspective. There were many things done behind the scenes as an enabler to many other initiatives.
I just posted yesterday on my blog, darbysieben.com – 15 interesting local searches from our log files. Shows some interesting searches done since we launched this new platform.
October 26, 2009 at 5:46 pm
Thanks Darby for the explanation.
October 26, 2009 at 8:48 pm
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