Angie’s List and the Subscription Model

Picture 14Angie’s List continues to chug along. Earlier this week the company announced that it had passed the 1 million members milestone. Founded in 1995, the company (as you know) relies primarily on subscription revenues, though there is some advertising.

Recently Angie’s List expanded into healthcare. It claims to offer information on approximately 425 categories of businesses including 150 healthcare categories. In the world of free content it’s a statement about the brand and customer experience that Angie’s List can survive and even thrive. 

Notwithstanding the newspapers and their impending threats to “put the genie back in the bottle,” the subscription model is not very pervasive and only a small number of companies have made it work online. To date Angie’s List has raised roughly $53 million dollars from private investors.


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