I guess presenting at the recent TechCrunch conference was a big win for Yext, to the tune of $25 million. Reportedly the money will be used to hire sales people and expand the range of categories that Yext is going after. Any direct sales effort to the SMB market is dicey but Yext claimed at the show to be on track for $20 million in revenue this year.
It’s not entirely clear to me how they’ve reached that revenue level without a brand and much visibility in the market, but I’ll find out.
Also, here’s another seemingly immutable principle of the VC culture on display: if you’re already succeeding there’s plenty of money to take you to the “next level” — or should I say “yext level.”
Screenwerk 
October 5, 2009 at 6:26 pm
Greg,
I did some research and it seems to me they started as a pure local affiliate play in a few profitable niches and then brought it all together to a unified Yext brand.
They partnered with known and respected names in those YP verticals while launching independent websites like localvets.com, autoglassearch.com and tanningnearyou.com. Their reputation across those verticals is not rock solid, though.
October 5, 2009 at 7:36 pm
Nice little research Rodrigo