Vooks have text but also filmed scenes or sequences. It’s essentially a new medium envisioned by Brad Inman, who founded Turn Here. To call Inman’s timing impeccable might be an understatement in this case. Here’s what the email announcing the launch said:
The Vook Team is pleased to announce the launch of our first vooks, all published in partnership with Atria, an imprint of Simon & Schuster, Inc. These four titles—Promises, a romance by Jude Deveraux, The 90 Second Fitness Solution, a fitness book by Pete Cerqua, Embassy, a thriller by Richard Doetsch and Return to Beauty, a health book by Narine Nikogosian—elegantly realize Vook’s mission: to blend a book with videos into one complete, instructive and entertaining story.
With the iPhone, other smartphone platforms and forthcoming tablets this will become a hot medium. Indeed, all future digital books will probably incorporate video in some way (either author interviews or Vook-like scenes).