Target on Kaboodle

So I was busy being impressed with Target and its online ads (powered by ShopLocal). Now I’ve discovered that they’re on the Hearst-owned Kaboodle, social shopping site. (Kaboodle, BTW, has mastered social shopping and is generally not getting enough press/credit.) What Target is doing is really “best practices” in action.

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It’s only a matter of time before other retailers copy Target and slash (though not eliminate) their newspaper budgets

4 Responses to “Target on Kaboodle”

  1. Jeff Pester Says:

    Greg,

    Could you expand at all on the social shopping element as it relates to Target’s use of Kaboodle here?

    Thanks.

  2. Target on Kaboodle « Large Business Says:

    […] Source: Screenwerk RSS Feed   […]

  3. MediaWeek Takes Notice Of The Nifty Target Weekly Ads Integration On Kaboodle.com - Retail Advertising & Shopping Trends Says:

    […] Greg Sterling on Screenwerk picks up on the Target & Kaboodle story and makes the suggestion that other retailers should be following suite The Target Weekly Ad just keeps popping up everywhere! This advertiser […]

  4. MediaWeek Takes Notice Of The Nifty Target Weekly Ads Integration On Kaboodle.com | ShopLocal Blog beta Says:

    […] Greg Sterling on Screenwerk picks up on the Target & Kaboodle story and makes the suggestion that other retailers should be following suite The Target Weekly Ad just keeps popping up everywhere! This advertiser Share News & Info, Partners, Solutions Clients, Kaboodle, Press, ShopLocal, SmartCircular, Social, target, Target Corp., weekly ads WAP vs. Mobile Optimized Web Site – Visual Side By Side Comparison Vibrant Media And ShopLocal Team Up To Offer Localized In-Text Advertising […]

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