Target is one retailer that seems to have got this online thing figured out. Check out the Yahoo! home page (on Sunday):
Click on the tile ad (which can be geotargeted) and you go to a hosted version of the “newspaper” circular:
Note the left side of the page:
- Sign up for email reminders
- Sign up for mobile reminders
When you get into the circular you have a range of options, but it duplicates the layout and simulates the page-turning action of the physical, paper ad.
All this functionality is powered by ShopLocal. With a highly attractive and effective experience like this there’s additional danger that one of the top 10 newspaper advertisers will further decrease its ad spend.